The Poems Of John Keats - 989 Words

Although John Keats didn’t live a very long life, he still left a pretty good size mark on literature. This thought only intrigues many writers and readers to wonder what he could have possibly accomplished had he not died at such a young age and been able to continue writing. He was born into the working class and very early in his life developed a reputation for fighting, and it was not until he met one of his close friends that he became interested in poetry. The other two writers in this section, Byron and Shelley, were both aristocrats. Clearly Keats was not and Aristocrat considering he was born into the working class. Even though Keats didn’t live a very long life he still encountered many ups and downs in his early years that led him to write some of the poems that he did. The four poems that we read from John Keats collection would be On First Looking into Chapman’s Homer, When I Have Fears That I May Cease to Be, Ode to a Nightingale, and Ode on a Greci an Urn. One message from each of those poems would be ambition, death, mortality, and fame. To begin with, one message from the poem On First Looking into Chapman’s Homer would be ambition. John Keats shows his ambition and eager in this poem by showing how badly he wanted to become a well-known poet. He speaks of how many ancient literatures that he has read and how he thinks he could be remembered as one of the best poets to ever live. â€Å"Much have I traveled in the realms of gold, and many goodly states and kingdomShow MoreRelatedJohn Keats s Poem Analysis1328 Words   |  6 PagesUnderlying Methods of Communication in Keats’ â€Å"To Autumn† In â€Å"To Autumn,† a poem by John Keats, we see a multi-leveled examination of mortality concealed within a seemingly simple ode to the fall season. The poem opens with an overwhelming appeal to the senses. Anyone familiar with the common motifs of Autumn will identify heavily with the first stanza, for Autumn is a time of ripening pumpkins and relaxed musings. The second stanza has a tone reminiscent of the feeling that accompanies the endRead MoreThe Poem I Have By John Keats1267 Words   |  6 PagesThe poem I have is â€Å"To Autumn,† and the author is John Keats. The direct meaning of the poem is quite clear in the beginning of reading it; John Keats is writing a letter to autumn as he does not want it to go and for good reason. The indirect meaning is not clear at all. I thought it could possibly be about a relationship, but the poem just did not speak to me in this way. When I looked it up, I found people saying that it could be a relationship, but there i s not a clear answer to what the indirectRead MoreAnalysis Of John Keats s Poem2045 Words   |  9 PagesWhat is the poem about and what is happening in the poem? This poem revolves around the words â€Å"to sleep† and can show an in depth meaning about these two words. In this poem John Keats was explaining that one of life’s best pleasures in this world is to â€Å"to sleep†. This is because people are asleep and their mind can be free, also because lives troubles can be set aside. When sleeping people can place themselves in a peaceful environment. Through the later verses though, he expresses the only solutionRead MoreAnalysis Of The Poem Ode Of Spring By John Keats Essay1376 Words   |  6 PagesIn the poem Ode to Autumn by John Keats, my initial thoughts of this work is how the author does a beautiful job describing the season. The way that he makes his words come to life. The poem makes you feel as if you are right there in the midst of autumn. As I read through the poem, it was as if I could inhale the autumn air. I think the thing that I loved most about this piece is the mere fact that it is my most favorite season of the year. When the poem talks about the songs of spring, it tellsRead MoreAnalysis Of The Poem Ode Of A Nightingale By John Keats910 Words   |  4 Pagesseparation/connection. In the poem â€Å"Ode to a Nightingale† written by John Keats, the poet seems to be praising the nightingale for its melodious tune but upon further investigation it is revealed that he is actually using the nightingale and its song as a means of escaping the realities of human life. This poem is about the intense feelings the poet has about the transience about the nature of reality. Keats discovers the creativity of human life and the morality throughout the poem. The poet is in searchRead MoreJohn Keats s Poem, The Darkling Thrush1952 Words   |  8 Pagesescaping. Some of these poets are able to become one with nature, but others seem to be out of touch with nature and its beauty. In John Keats’s poem â€Å"Ode to a Nightingale† he feels enraptured the moment he listens to the songbird and feels that beauty and love, as an embodiment of art, are imperishable having perpetual springtime freshness. As for Thomas Hardy’s poem â€Å"The Darkling Thrush,† he feels deserted and disappointed that his imagination could not detain him for long in its world, but is broughtRead MoreAnalysis Of The Poem Ode Of A Nightingale By John Keat965 Words   |  4 Pages In John Keat’s Poem, â€Å"Ode to a Nightingale,† Keats uses the narrators voice to highlight the beauty of nature in contrast to the industrial world around him. Publi shed in 1819, Keats reacts to the rapidly industrialized world by writing a highly romantic poem that showcases the beauty of nature in an ethereal way. He uses many poetic elements that help to accentuate the poem’s theme, notably imagery. Imagery plays a great role in â€Å"Ode to a Nightingale† by creating the mood of the poem and establishingRead More Two Romantic poems concerning nature are To Autumn by John Keats1459 Words   |  6 PagesTwo Romantic poems concerning nature are To Autumn by John Keats and Percy Bysshe Shelley’s To a Skylark. These two poems celebrate different aspects of nature: ‘Compare how nature is presented two Romantic poems’ Poets of the Romantic Era tried to express their feelings of beauty, nature and decay through poems and other means of literature. Two Romantic poems concerning nature are â€Å"To Autumn† by John Keats and Percy Bysshe Shelley’s â€Å"To a Skylark†. These two poems celebrate differentRead MoreComparing John Keats s Poem, Ode Of A Nightingale And Ode On A Grecian Urn Essay1291 Words   |  6 PagesComparing Keats Picture this: you have been told by doctors that you have a few years left to live. You will live the rest of your life in increasing pain and difficulty, knowing your death may be right around the corner. This was the exact situation John Keats faced in 1819 at the age of twenty-four. Upon hearing his diagnosis of tuberculosis, which was considered a death sentence at the time, Keats decided to dedicate his life to writing poetry. His work is viewed with high esteem and he is consideredRead MoreA Poem from the Romantic Period, La Belle Dame sans Merci by John Keats711 Words   |  3 PagesJohn Keats was an English poet whose short lived writing career was in the early 19th century, near the end of what is known as the Romantic period. This time wasnt just about love stories; it was a social and political movement as well as a literary one. The Romantic period in literature was reacting to the 18th century obsession with distinct order, rationality, and a quest for scientific preci sion known as the Enlightenment. The writers during the Romantic period felt that these thinkers from

Online Learning Is Good Or Traditional Learning - 847 Words

The use of technology in the 21st century has been spreading very fast, and it is very helpful in our busy lives. We do many things like banking, shopping, and communication using technology in our daily lives. And, the next big thing, which has been growing very fast, is online learning. It is very easy to take online classes via internet. People taking online classes do not go to a college campus, so they do everything from home using technology. Some people think that online learning is not good because it has many drawbacks. For example, online learning involves cheating and lack of class interaction, so they do not want to see it in their education system. On the other hand, other people think that it is very helpful and offers new learning opportunities. However, everyone has a different opinion about online learning, and it depends on how they see it. Online learning is as good as traditional learning because it is very flexible, convenient, and saves money. The second reason is that online learning is very convenient. It helps students to learn at their own pace. Some student learns quickly and easily, but others take time to understand things completely. Taking online classes helps them to review the chapter material over and over again, which is stored online until the end of the semester. For example, if a student did not understand some concepts of the chapter, he or she can go back to that saved material and work on that again. Also, online learning helpsShow MoreRelatedOnline vs Traditional Learning Essay1723 Words   |  7 PagesOnline degrees are becoming an ever more trendy method to receive a college education and many students are switching to online education due to the quality of material, ease, and the level of flexibility in distance education programs. Recently, the internet has developed into a reliable capital of information for college seekers. Everything from applying for financial assistance to taking a course can be done online. N ow, a student can even obtain online degrees from one of many schools offeringRead MoreOn-Line Teaching vs Traditional Teaching1302 Words   |  6 PagesTraditional Teaching vs Online Teaching Nowadays, education becomes one of the important things in human life. Most of the individual in the earth is aware to obtain the education. Besides that, every country always concern on developing the quality of the education to improve the human resources. If the quality of human resources of a country is good, indeed, the quality of that country will be good too. As the matter of fact, we cannot deny that the improvement of technology really influenceRead MoreCourseing : Challenging Traditional Education810 Words   |  4 Pagesschools three most popular computer science course online to more than 160,000 students in over 190 countries (Stacey, 214). This was the first large-scale MOOC in the United States of America. Although the size of the course was large the courses were deemed a failure due to the lack of interactivity and use of resources (Stacey, 2014). This has proved to be an overall flaw with the MOOC course model. MOOCs have been termed self-service learning and crowdsourced teaching, especially in the STEMRead MoreOnline Learning and the Adult Learner Essay1715 Words   |  7 Pagesadults are capable of today. The gadgets and gizmos available now would only be dreams then. Technology, and the ever growing availability of mobile technology, has moved us light years ahead from the days of learning solely by experience, hardbound books and in brick-and-mortar learning establishments. However, there seems to be a growing gap between the knowledge necessary to succeed in life, and the things learned and available yesteryear. Today more than ever, adult learners require solutionsRead MoreOnline Class : An Emerging Form Of Learning Of The Internet Age969 Words   |  4 PagesTaking online class s is an emerging form of learning of the internet age that did not really exist 20 to 30 years ago. The technology was not there before for the large scale of distanced learning allowing people that d p reviously have very limited options, the ability to learn from across the world that we can easily see from today. Many people can now learn and get many respected degrees from respected Colleges and Universities without as much of a need to be in a set classroom at a set timeRead MoreOnline Learning Vs. Traditional Classroom1586 Words   |  7 Pagesonly way to obtain a good job and secure our future. Once a student has decided to pursue. The traditional learning experience is sold as we tour campuses. This is the way higher education has been completed since its inception. Society has evolved and so has the ways to obtain higher learning. Students now have the option to complete their learning online, as well as, the traditional route. Online learning has been looked at as a lower level of learning, compared to the traditional classroom settingRead MoreThe Distance Learning Program Is Not A New Instructional As It Has Really Been Since The 1700s?1746 Words   |  7 PagesDistanc e-learning program is not a new instructional as it has really been since the 1700s. However, traditional education styles that the teacher standing in front of a classroom is still the mainstream of education at the present. Distance learning has a satisfied and limits faced by teacher but it focuses on student’s requirements and have to use computer and Internet to communicate between learner and teacher. In term of traditional education are related with experience teaching for example,Read MoreOnline Courses are Superior to Traditional Courses Essay1566 Words   |  7 PagesIn 1999, Mark Bonner of PricewaterhouseCoopers accurately predicted, â€Å"Online learning will rapidly become one of the most cost-effective ways to educate the world’s expanding workforce.† Fifteen years later, his statement is truer than ever, as the price of going to a four-year university skyrockets, and technology required to get the same degree online becomes more available. Accor ding to the National Center for Education Statistics, from 2000 to 2010, the average cost for undergraduate tuitionRead MoreThe Debate: Online Learning Versus Brick and Mortar Learning1540 Words   |  7 Pagestaking the traditional classroom courses. It was a major struggle for me because I was working full-time and part-time jobs while working on an Associates Degree. What should have taken me only two years to complete it took me four because I was not able to work in all the classes needed to graduated in a two year time period my work crazy hours and take care of my family would not allow it. After getting my Associates Degree I knew I wanted to continue my education but traditional classroom learningRead MorePros and Cons of Online Versus Traditional Learning1046 Words   |  5 Pagesï » ¿ Com/155 12/08/2013 Jaqueline O’Neill Pros and Cons of Online Versus Traditional Learning Higher education is a big step in a person’s life. There are many decisions that need to be thought out and made. Education is something which is very important in a person’s life and career choices. Whether one chooses to get his or her education on the Internet or through the traditional fashion should be based on that person’s general needs. There are pros and cons to each method

Patrina Caruana free essay sample

Patrina Caruana Audiology Assignment 1AS(a) How do the scopes of practice differ between audiologists and speech-language pathologists (SLPs)?Audiologist and speech language pathologist are both healthcare professionals devoted to addressing different aspects of communication breakdown. ASHA defines audiologists as individuals who provide comprehension diagnostic and rehabilitative services for all areas of auditory, vestibular, and related disorders (ASHA, 1996). Audiologists are dedicated to the prevention, identification, and evaluation of hearing disorders (including balance disorders) (Kushla 4). Audiologist work with clients to select and evaluate hearing aids and the implementation of rehabilitation of individuals with hearing loss or balance function. Audiologist can subspecialize in several areas and can be clinicians, therapist, teachers, research investigators, administrators or consultants (Kushla 4). The overall goal of the provision of audiology services should be to optimize and enhance the ability of an individual to hear, as well as to communicate in his/her every day or natural environment (Asha SOP audio 3). A speech language pathologists objective is to optimize individuals ability to communicate and swallow, thereby improving quality of life (Asha SOP SLP 3). Speech-language pathologists are committed to the provision of culturally and linguistically appropriate services and to the consideration of diversity in scientific investigations of human communication and swallowing (Asha SOP SLP 3). The scope of practice of speech-language pathologists includes addressing typical and atypical communication and swallowing in areas such as speech sound production, resonance, voice, fluency, language comprehension ; expression, cognition, feeding ; swallowing, and other oral-motor functions. (b) How do the scopes of practice relate to the education of students in each profession? The education preparation of SLPs and Audiologist differ. To be a speech language pathologists, you must obtain a ASHA Certificate of Clinical Competence in Speech-Language Pathology (CCC-SLP), which requires a masters, doctoral, or other post baccalaureate degree. ASHA certified speech-language pathologists complete a supervised postgraduate professional experience and pass a national examination as described in the ASHA certification standards. Speech language pathologists may need to obtain other credentials such as state licensure or a teaching certification based on their individual employment requirements. (Planning 1). A masters in SLP will require an average commitment of two years full-time study in a masters program. Afterwards a clinical doctoral degree can be pursued in Speech Language Pathology. A doctoral degree in audiology (PhD or AuD) is needed to properly prepare a student for entry into the professional world of audiology. The doctoral curriculum will provide academic and clinical preparation for the identification, diagnosis, prevention and evidence-based treatment of hearing, balance, and other auditory disorders for people of all ages. The time-to-degree is 3 or 4 years of full-time study. (Planning 2). A student must then apply for an ASHA certification in audiology (i.e., Certificate of Clinical Competence in Audiology [CCC-A]). Demonstration of continued professional development is both SLP and Audiology is highly recommended for success in both fields. (c) What do audiologists do in their profession that is different from what SLPs do in their profession? Audiologist conduct comprehensive audiometric evaluations (CAE), evaluating of middle ear function using emittance measures (tympanometry, acoustic reflex). Audiologists also perform auditory brainstem response (ABR) evaluations, intraoperative monitoring of CN VII and CN VIII, optoacoustic emission (OAE) evaluations of outer hair cell function, electronystagmography (ENG) evaluations and vestibular rehabilitation. Cochlear implant programming/mapping of speech processor and prescriptive fittings of hearing aid and assistive listening devices (aka hearing assistance technology) are also tasks performed by an audiologist (Asha Scope Audio 6). The clinical services of an SLP include service delivery decisions (e.g., admission/eligibility, frequency, duration, location, discharge/dismissal) and context(s) for service delivery (e.g. , home, school, telepractice, community, providing intervention and support services for children and adults diagnosed with speech and language disorders (and some with auditory processing disorders (Asha SOP SLP 7). SLPs use instrumentation (like videofluoroscopy, electromyography, nasendoscopy, stroboscopy, endoscopy, nasometry, computer technology) to observe, collect data, and measure parameters of communication and swallowing or other upper aerodigestive functions. Slps counsel individuals, families, coworkers, educators, and other persons in the community regarding acceptance, adaptation, and decision making about communication and swallowing. They also help in the developing, selecting, and prescribing multimodal augmentative and alternative communication systems, including unaided strategies (e.g., manual signs, gestures) and aided strategies (e.g. , speech-generating devices, manual communication boards, picture schedules) (Asha SOP SLP 7). SLPs address the behaviors (e.g., perseverative or disruptive actions) and environments that affect communication and swallowing. They aid in the selection fitting, and establishing effective use of prosthetic/adaptive devices for communication and swallowing. This service does not include the selection or fitting of sensory devices used by individuals with hearing loss or other auditory perceptual deficits, which falls within the scope of practice of audiologists (ASHA, 2004). (d) How are these two professions similar?Speech-language pathology and audiology are both mentioned to be dynamic and continuously developing professions. Ashas website wording is as such to not exclude emerging areas of practice in both fields. Both fields also end themselves to collaborative service delivery in schools, transdisciplinary practice in early intervention settings. I noticed that screening individuals for hearing loss or middle ear pathology using conventional pure-tone air conduction methods (including otoscopic inspection), otoacoustic emissions screening, and/or screening tympanometry and providing services to individuals with hearing loss and their families/ caregivers (e.g., auditory training for children with cochlear implants and hearing aids; speechreading; speech and language intervention secondary to hearing loss; visual inspection and listening checks of amplification devices for the purpose of troubleshooting, including verification of appropriate battery voltage) was listed on both scope of practice for audiology and speech language pathology. I believe this connection exists because of all the professional s, it is the speech-language pathologist with whom the audiologist may collaborate most frequently when working with children (Martin 405). Speech-language pathologists play an integral role in the treatment of and advocacy for children with hearing loss. Speech- language pathologist may be the only person available to provide the in-service training educators may need to properly handle students with hearing loss. Both audiologists and SLPs are strong advocates for the communicative advancement for children with hearing loss. Historically, the similarities in the backgrounds and early training of audiologists and speech-language pathologists have been parallel, and so audiologists probably identify more closely with speech-language pathologists than with other specialists (Martin 405). Slps and audiologist benefit from the ability to call upon on anothers expertise. For example, an audiologist will see patients because the speech-language pathologist wishes to know if some aspect of a communication disorder is related to a hearing problem. Especially in the cases of young, language-delayed children, the identification of a hearing disorder may play a large role in (re)habilitation (Martin 405). Collaboration among specialists can r esult in the proper planning of remediation. An audiologist may notice a voice or articulation disorder directly related to the inability of a patient to discriminate sounds or to hear a particular frequency range. They would refer this patient to an SLP. An audiologist should be careful to state their regarding the effects of hearing loss on a patients speech but should refrain from specific recommendations regarding speech therapy. Professional boundaries and proper communication are used for the maximum benefit of collaboration on each patients care. ReferencesAmerican Speech-Language-Hearing Association. (2004). Scope of Practice in Audiology [Scope of Practice]. Available from www.asha.org/policy.American Speech-Language-Hearing Association. (2007). Scope of Practice in Speech-Language Pathology [Scope of Practice]. Available from www. asha.org/policy.Humes, Larry E., and Fred H. Bess. Audiology and communication disorders: an overview. Wolters Kluwer Lippincott Williams ; Wilkins, 2014. Kushla, Karen J. Unite 1a: The Communication Chain. Kean University CDD 3259 Powerpoint LectureMartin, Frederick N., and John Greer Clark. Introduction to audiology. Pearson Education, Inc., 2019. Planning Your Education in Communication Sciences and Disorders. Averican Speech-Language-Hearing Association, American Speech-Language-Hearing Association, www.asha.org/Students/Planning-Your-Education-in-CSD/.

Notes On Russian Nationalism Essays - Communism In Russia

Notes On Russian Nationalism Nationalism in Music Prior to the 1830's, Russian opera and classical music was largely uninspired and derivative of Western works. While Italian and German music was well-known and enjoyed in Russia, the country had no distinctive classical musical style to call its own. Mikhail Glinka, commonly considered the father of Russian classical music, changed that. Glinka's compositions were powerful and distinctive, incorporating elements of Russian folk music. Glinka kick-started the development of the Russian Art Music style, which integrated components characteristic of Russian folk music and church hymns into classical music. He went on to become part of the Russian Five, a nationalist music group which utilized the Russian folk style, which was in itself influenced by polysylballic Russian speech patterns, heavily in their compositions. Nationalism Under Romanov Rule The Romanov dynasty, beginning with the 1613 election of Tsar Michael Romanov and ending with the 1917 revolution during the reign of Tsar Nicholas II, was deeply nationalist in character, with a primary objective of the state throughout the dynasty being for Russia to become one of the most powerful European nations, a difficult task considering that for much of this time Russia was far less advanced as a state than its European neighbors. Eventually, for a brief time, the Romanovs' various legislation aimed at improving Russia's economy and military paid off, when the French Emperor Napoleon Bonaparte attempted to invade the country and was defeated by the Russian Army, which had seen improvement over years of Romanov legislation preventing social stratification and forcing great sacrifice from the peasant populace. After this accomplishment, Russia was seen at last as one of Europe's great powers. The Industrial Revolution Depowers Russia In the wake of the defeat of Napoleon, Russia was seen by most as the most powerful continental European nation. However, all that changed with the Industrial Revolution. While the Industrial Revolution was beneficial to practically every country it touched, it effectively weakened Russia because it did not reach the nation until long after the economies of other European countries Rise of the Soviet Union In 1922, following a civil war in the wake of Tsar Nicholas II's abdication from the throne and the subsequent murder of himself and his family, the Bolsheviks came to power and established the Union of Soviet Socialist Republics, or Soviet Union. Through the use of violenc The Soviet Union as a Superpower While the Soviet Union suffered great losses during World War II, strategic post-war arrangements that allowed the country to occupy and receive reparations from former Nazi satellite states gave the USSR even greater power and finally established it as one of the world's superpowers, a position it would retain until the early 1990s. However, shortly after World War II, the Soviet Union was regarded by its WWII allies less and less as a powerful friend and more as an extremely powerful threat. As the Soviet Union gained more stature and power, it raised what British Prime Minister Winston Churchill referred to as a communist iron curtain between Western and Eastern Europe, engaged in a nationalistic arms and space race with the United States, and participated in the long, potentially incredibly destructive Cold War. While life under Communist rule was, of course, difficult and dangerous for most Russians, it was also a time of great national pride for many. Russia had become the larg est state in one of the world's only two superpowers, gained enough power to destroy the world many times over and was treated as such by most of the world, and as the icing on the cake, the first human in space had been a Russian cosmonaut. The government of the Soviet Union was distinctive and dissimilar to those of other European and American nations, which greatly helped to destroy any feelings of inferiority Russians harbored towards the West in favor of national pride and superiority. Nationalism in an Independent Russia National pride in Russia has suffered greatly in the 1990s due to the collapse of the Soviet Union and subsequent steps and missteps taken by the new Russian government. Many Russians resented new President Boris Yeltsin's largely pro-Western foreign policy and disliked that their President was attempting to form alliances with, and was requesting aid from, Western nations that

Analysis of Pricing and Distribution Strategy at British Airways The WritePass Journal

Analysis of Pricing and Distribution Strategy at British Airways Introduction Analysis of Pricing and Distribution Strategy at British Airways Introduction Company’s outlookPricing Strategy Distribution Strategy Evaluation Conclusion and Recommendations  ReferencesRelated Introduction British Airways is the flagship airline carrier for United Kingdom, formed in 1974. With significant presence at Heathrow, Gatwick and London City with over 20 million people living within commuting distance. BA has a fleet of more than 238 aircrafts in service as of March 2010 and flies to 41 different destinations in America, 9 in the UK, 67 in Europe, 16 in the Middle-East and South-Asia and 7 in the Asia Pacific region, carrying around 32 million passengers between 2009 and 2010 as well as operating a large air cargo business alongside. BA, American Airlines, Cathay Pacific and Qantas form the Oneworld airline alliance which is now the third largest airline alliance group. In 2011 BA merged with Iberia forming IAG with 408 aircrafts flying to 200 destinations and carrying 55 million passengers and allowing the two companies to enhance their presence in the market whilst retaining their own brands and allowing their customers to benefit from a larger network of travel (iairgroup.com/ 2011). Company’s outlook British Airways sees itself as a vital link for trade and investment, specialising in short to medium length international journeys which has seen revenue of  £8 billion in 2009/10. This figure is down 11% on the previous year due mainly to price of fuel and the recession. BA’s main activity revolves around passenger travel which accounts for 87% of 2009/10 revenue, supposed to 7% from cargo and 6% from other means. The acquisition of Iberia in 2011 has allowed BA to increase its capabilities in the cargo market and diversify their operations. Both companies float on the Spanish and UK stock markets as one under IAG, which floated in late January 2011 at 282p a share; this has dropped to a price of 224.3p per share as of 4th April 2011. The future for British Airways and IAG will be largely affected by its ability to weather the downturn, but with its promise of drastic expansion and a strong market share within the European market (3rd biggest by revenue) (www.bbc.co.uk/new s 2011) Pricing Strategy British Airways prices its products in a way that allows consumers to decide the level of services they want. For example return flight to New York, purchased online is  £376 in economy yet consumers pay a huge increase to  £2728 for the same flight, (www.britishairways.com 2011) but in first class. BA’s premium and medium strategies offers superior quality for greater price allowing the airline to compete with other quality airlines such as Virgin and American Airlines, and base price on customer valuations The price â€Å"is set higher than others to reflect better product quality and exclusivity.† (Brassington and Petitt, 2003: 1106). However in recent years the arrival of low cost carriers and economic turmoil forced BA into providing a low cost formula to remain competitive. The first step towards this was in generating ancillary revenues by introducing a fee per one way flight for passengers booking a seat in advance for all seats except first class. (GMID 2011) Even in the low cost formula, BA are still upholding their image of quality and good customer service as unlike the low cost carriers, where ancillary revenues are the money makers with food, drink and priority boarding all costing extra, BA still provide some level of on board service in the cost of their product. Despite the introduction of a low cost formula, British Airways generally bases prices on perceived value of its brand, and aims to deliver product quality leadership strategy. (www.britishairways.com 2011) The executive club encourages loyalty to the airline and rewards consumers with double airmiles, priority boarding, additional baggage allowance and access to the BA lounge as well as giving the appearance of high quality and good value. However BA recently lowered the price of their business class ticket due to the recession. It has been recognised the company has had to reduce the price of its business class tickets, to remain competitive alongside such competition as Virgin, who have helped battle down the price, along with it’s cliental that have become less willing to pay higher prices during economic hardship. This has help attract more customers, smaller businesses in particular, who are able to do deals and meet contacts around the world. (Times Online 2011). An excellent strategy that has allowed BA to get away from just large organisations and into the smaller/medium sized business market (GMID 2011) is their Face to Face campaign which, on submittance of a business plan, small/medium sized businesses can apply for free business travel. The marginal cost of one more passenger is relatively small, as the majority of costs are largely in fixed costs of running the flight (cost of aircraft, fuel, airport duties etc.). According to Chris Tarry, transport analyst for Commerzbank Securities, BA’s selling cost per passenger in March 2002 was just 10.9% of its average ticket price (insights.org.uk 2011). This allows BA to sell tickets at lower rates when demand is less and higher rates during peak season. For example an economy class ticket to New York would normally be  £376 return but almost doubles over the peak bank holiday period of the Royal Wedding at  £616 (www.britishairways.com 2011). The airline aims to get as many people on the plane as possible, even at a lower price, and make some profit, than the plane taking of near empty and making a loss. Distribution Strategy British Airways tickets are available to purchase from travel agents physical locations and online via their websites, and through BA’s dedicated website, travel shops and reservations staff. With e-commerce radically changing distribution strategies (Solomon et al, 2009), BA and various other airlines are trying to reduce costs to ensure they continue to effectively compete against other players within the airline industry and still provide each customer with their superior service by eliminating their use of various ‘traditional intermediaries’ (Solomon et al, 2009) within their distribution channels. Globally 20% of British Airways tickets are now sold via ba.com, with 54% of these online bookings accounting for their total short haul sales stated by docstoc (2010). It’s recognised from these statistics that the convenience of purchasing airline tickets online is attractive, due to the ability to securely acquire a flight ticket without leaving the comforts of your own home, as well as that purchasing tickets direct from BA.com is significantly cheaper than leading travel agents, for example an economy class ticket flying from London to New York can be purchased for  £368 straight from BA where as Expedia offer the same flight for a staggering  £432.10. However, there is still an area of the market who enjoy purchasing their airline tickets from travel agents physical locations, this is due to travel agencies providing the customer with the same options as to the airline website itself, in such areas as seat preferences, along with the additional personalised service w hich the customer is able to discuss the range of options available to them when booking all areas of their holiday, be their hotel or hire car. An attempt to create a more direct distribution channel process, BA also provides the recognised ‘travel agent’ service options to its customers, through offering a range of hotels, car rental and various other holiday package choices. The various options available to consumers when purchasing BA airline tickets are either through travel agents, or alternatively buy their ticket straight from the BA website, travel shops and reservations staff. It’s seen that prices do vary depending on where tickets are purchased, for instance if a consumer were to purchase their ticket directly from BA’s website, they would commonly pay a lower price, due to the direct business to customer distribution channel, eliminating the need for BA to pay commission to travel agents which is ‘traditionally between 8% and 10% of the ticket price’ (tourism insights, 2002) and for the use of Global Distribution Systems (GDS). GDS is used by airlines to sell flights, through connecting both the airline and the travel agents to sell the tickets. Airlines pay GDS to connect them to travel websites and travel agents to enable their flights to be sold via these organisations, GDS segment fees average at around ‘$10 to $12 per booking’ (tourism insights, 2002). With BA’s distribution costs accounting for 16%-17% of the cost of selling each ticket, no wonder they want to reduce distribution channels to help become more competitive in the growing low fare airline industry, especially due to the ‘travel and tourism industry fast becoming the biggest growth industry in e-commerce payments,’ (docstoc, 2010). Evaluation Overall it is clear that British Airways are aiming for a much more direct distribution channel. They are investing huge amounts of money in improving their online services to try to encourage people to buy online rather than at the extra cost of the middle man travel agent. This also allows the airline to gain vital information about their consumers and their wants and needs, allowing the company to differentiate and target their services appropriately. This will ensure they enhance their competitive market position, through enabling them to provide special offers to different customers, for example in the form of special discounts, special seats with more leg room and passes for their lounges, allowing them to build better relationships with their customers.   The high growth in e-commerce selling in the travel and tourism market is further proof of how important it is for BA to perfect this particular method of distribution. The lower costs from eliminating a middle man, includi ng both online and shop based agents will also allow the firm to appear more competitive in comparison to low cost carriers (LCCs). The introduction of ancillary products and reduction in price of business class tickets has been key in promoting the price competitiveness of the airline alongside the strong brand image of quality and reliability. The low marginal cost of an extra passenger also gives the airline the ability to lower costs depending on the demand for their product at the time of year; this means that BA can offer their business clients lower prices when it is not peak season such as school holidays. Conclusion and Recommendations By providing more ancillary goods and a reduced cost of the seat, BA will give consumers the options of what they want and become more competitive with the LCC’s, who are extremely popular for short haul flights. For example providing the option to charge extra for food and drink or extra baggage on short haul flights as well as an all inclusive option. Many of the LCC’s only distribute tickets online. To uphold BA’s strong brand image it’s important for them to stay accessible through other distribution systems as many of their more wealthier cliental who spend the most via business and first class tickets, may desire a travel agent. By marketing their online travel agent services they may be able to increase their current 20% online distribution. This will provide a more direct channel to their customers allowing them to market events such as the BA January sale, flights to cheaper destinations and cheaper times to fly that consumers may otherwise be unaware of. Marketing the executive club more effectively to new customers and ensuring that by being a member, consumers actually receive some benefits, they’re likely to remain loyal and recommend the airline. BA could also improve their services by providing questionnaires to passengers. For example, on long haul flights when consumers are more likely to fill them in, and providing a reward – such as a draw for a bottle of champagne. By doing this the company will be able to find out if consumers choose them for their prices, customer service, quality or the routes that they operate under and use this to market the company accordingly. It is clearly important for BA to remain competitive with the LCCs by providing an alternative to the high quality and high price product they currently provide but still keeping their high quality image and providing a service that current, loyal customers expect. Effective online distribution and optional ancillary products are key in achieving this alongside accurate customer research from current and potential consumers. The airline should continue to use their low marginal costs to their advantage when promoting the airline to businesses and off peak travellers.   References Balmer, J.M.T, Stuart, H Greyser, A.S (2009) Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century, CALIFORNIA MANAGEMENT REVIEW VOL. 51, NO. 3 BBC News: bbc.co.uk/news/business-12265332 [Accessed 4th April 2011] Brassington, F, Pettitt, S (2000), (2nd Edition) Principles of Marketing Harlow, Prentice Hall British Airways (2011) www.britishairways.com [accessed 19th March 2011] British Airways (2011) Buy Travel [Online] britishairways.com/travel/fx/public/en_gb?eId=111011timestamp=0315023921 [Accessed 15th March 2011] Docstoc (2010) Visa Case study: British Airways come buy with me –worldwide airline offers worldwide online protection [Online] docstoc.com/docs/26949398/britishairways [Accessed: 6th March 2011] Expedia (2011) Flights [Online] expedia.co.uk/pub/agent.dll [Accessed 15th March 2011] GMID portal.euromonitor.com.chain.kent.ac.uk/Portal/ResultsList.aspx [Accessed 7th March 2011] Insights (2011) insights.org.uk/articleitem.aspx?title=The+Changing+Face+of+Airline+Distribution [Accessed 20th March 2011] International Airlines Group (2010) iairgroup.com/   [Accessed 4th April 2011] Solomon, Marshall, Stuart, Barnes Mitchell (2009) Marketing: Real People, Real Decisions. Essex, Pearson Education Limited. Times Online (2011) http://business.timesonline.co.uk/tol/business/industry_sectors/transport/article5477962.ece [Accessed 17th March 2011] Tourism insights (2002) The Changing Face of Airline Distribution [Online] insights.org.uk/articleitem.aspx?title=The+Changing+Face+of+Airline+Distribution [Accessed: 6th March 2011]

Research Term Papers

Research Term Papers Writing successful research term papers requires the skills of choosing a topic, focusing in on a thesis, investigating the subject, analyzing information, and reporting the results. Careful investigation of your own opinions, the facts about a situation, and the judgments of others will help you write a successful research papers or term papers. Because research writing involves so many different skills and activities, it is especially important to be systematic in your approach. In order to complete your research term papers successfully you will need to go through several steps in your writing process. At first, you will need to analyze the paper assignment. Then, you should plan a research strategy and actually do the research paper. Conducting good research requires taking good notes and keeping good records. Before research paper writing, choose a preliminary thesis and write an outline. Only after this write the first draft. Then read the paper again and revise it, repeat revisions till you get the final result. And finally, document your sources correctly. Writing research term papers will require a lot of work with texts from books, Internet, magazines, journals and other written sources. Simply to find the relevant material is not enough for writing good research term papers. You should use your sources effectively. The key point to quoting is not to overdo it. Inexperienced writers tend to insert too many quotations in their research term papers, using their own sentences just to link these passages. But readers only glance over long quotations. With too many quotations, certainly with more than two or three on a page, the writing will be disconnected, the argument will be unclear, and your own voice will be buried by those of others. Therefore in order to avoid such fallacies you should limit your use of direct quotations in the paper. You should use direct quotations only in the cases when you want to provide a sample of a writing style or dialect, when a point is particularly well stated, or when the exact phrasing of a policy or a law is important to your argument. Therefore, always track the quantity and quality of your quotations. Keep yourself from including in your research papers or term papers all collected information for the topic. Use only the most important sources and make a quote as short as possible. In order to succeed in writing your research term papers you should make them understandable to the reader and use relevant information that is directly related to your research topic. Therefore you should make your research term papers structured and coherent. In order to structure your paper write an outline that will state your research term paper background, thesis and your main points. Use this outline as a frame for writing the paper. Write the paper in already outlined order. It will not only help your readers to better follow your thought but also you to compose the paper in order. In the end of the research term paper, write your conclusion that will summarize the whole information written above. It will help the reader to recall information written in your paper and consolidate it in mind. Properly written conclusion is especially important when your research term paper is very long and consists of detailed information that is difficult to remember from the first reading. Make it simpler for your readers. Remind them what you have been describing in your research term paper. If you need custom paper writing help from highly qualified writers you can use our custom writing service that provides high-quality custom papers and essays written from scratch.

The American Red Cross Structure Research Proposal

The American Red Cross Structure - Research Proposal Example In 1859, Mr. Dunant witnessed a battle in Italy and was horrified to see how the wounded were left to die without help. Very rapidly he organized the villagers to recover the injured and took them to houses and church to provide them with the best help they could at the time. Most of them had little or no medical experience. From there on, Dunant devoted his work to train international relief groups that would go into aid the wounded in battlefields worldwide, both civilians and soldiers, who were victims of war, it is important to outline that Mr. Dunant required these organizations to work independently from any nation. Starting in 1863, two conferences played very important roles for the Red Cross organization. The first one in Geneva, Switzerland, outlined the principles of the Red Cross, and the second one, created the set of rules of how to treat the wounded on a battlefield and the conduct of war. Initially, twelve European Nations signed the Geneva Convention, today the Red C ross organization can work in war zones and battlefield worldwide, under the International Committee of the Red Cross. (Red Cross History. How the American Red Cross Works. Howstuffworks.com) In the United States, during the civil war, Clara Barton volunteered as a nurse to aid the wounded soldiers in the battlefield. She had no medical background since she was a former school teacher and later an office clerk. Her first-hand experience with the wounded inside the battlefield, made her realize that these soldiers needed professional care as soon as the battle ended, and later when the war was over, she created a system to track down missing soldiers and bring them together with their families. Later on, she made a trip to Europe where she learned about the Red Cross organization and its similarities to her efforts. She stayed in Europe and volunteered to work in European wars.